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BUSINESS COOPERATION

THAIYEN X Citadines: Workshop Pour Over

28/02/2025

The Continental Tour is a journey that takes THAIYEN's guests on a sensory exploration of coffee continents through smell and taste. This past summer, the tour was held weekly to introduce specialty coffees from various regions at THAIYEN's bar, using Chemex brewers and Modbar machines. As autumn arrived, we were fortunate to participate in the Ascott Stars Rewards Festival to continue a special version of the Continental Tour, allowing customers to hand brew using the V60 method. Coincidentally, prior to this, global brands such as Lacoste and Clarks had expressed their desire to collaborate with THAIYEN to connect local coffee culture with a global spirit. The meaningful invitation from Citadines inspired the THAIYEN team, helping us bring coffee culture and passionate coffee artisans closer to the public.

THAIYEN x Danh gia Fashion: THE 10TH ANNIVERSARY EVENT OF LOTTE DEPARTMENT

28/02/2025

In the vibrant atmosphere of the Lotte Department Store's 10th anniversary event, THAIYEN CAFE made a special mark by collaborating with two world-renowned fashion brands, Lacoste and Clarks.

During the event preparation, representatives from Lacoste and Clarks expressed their desire to find a local cafe brand partner to create unique experiences for customers